Why would you use an SEO Consultant?

An SEO Consultant works in the same way that most business consultants work. They generally provide information to assist companies in specific area where the company’s knowledge is not so strong.


As part of an inducement the client may receive free information, the consultant’s time will be used to help define what the client requires with too much technical jargon or detail on information about the delivery process which will switch off the clients interest.


With SEO consultants most of the techniques discussed on this site or within this blog (now and in the future) and will deliver what a client expects. Client expectation is one of the toughest things to manage in SEO.


A good SEO Consultant will obviously be able to offer you technical insight at the highest level, but perhaps more important is the ability to do so in a way that makes the recommendations relevant to your business afterall the SEO consultant has the clients brand in his hands.


By way of a short list and to demonstrate some of the key points I have put a list together of things to look for:


• Be aware of sales staff that have are not familiar of the delivery cycle for SEO – it may sound obvious but good quality SEO is a balancing act however, it is generally common sense.


• Look for companies that have achieved page one of Google - if that was what was wanted, especially for difficult chosen keywords . SEO Services Now - [sales mode ‘off’] have achieved that and are willing to provide the contact and references to back this up - when vetting the SEO partner ask when and what timeframe they took to make it happen .


• Ask for free information, A good SEO consultant will provide this for the client but it wont be the whole requirement.


• Don’t be afraid to ask difficult questions as a good SEO consultant can answer them in plain English. Ask what techniques they deploy.


• Check for competition in that arena -compare SEO consultant prices – some are very expensive.


• Aim for contracts that are less than a year or that are performance or service related have them as a rolling contract so it is easy to terminate on non-performance, look to non-competitive clauses too.


• Above all check the chosen partner thoroughly, it is a long term strategy as maintenance is part of the requirement – this is not a short term fix and you should avoid all that suggest it is.


Above all this is a results based activity any good SEO consultant should bring you the results you desire – the difficulty is establishing whom in the first instance.


SEO Services Now the company to choose to provide your next seo consultant.